"Grrrrl Beast"

Collection

 

DETAILS

The "Grrrrl Beast" Fall 2016 collection was designed specifically for Forever21®.  In keeping with the trend of juxtaposing human and animal imagery I put full focus on carefully Photoshoping all the elements in this collection;  Girls, animals, backgrounds, textures and fabrication. These hats are constructed with a micro-fiber and twill with a snapback closure.

 

CATEGORY:

Creative Direction / Design / Photography

DETAILS

This image was created in Adobe Illustrator and demonstrates how these snapbacks are layed out for over sea factory development.

The "Hard Stuff"

Collection

 

DETAILS

The "Hard Stuff" collection was designed as a Lids® exclusive. Lids® wanted to offer something to their costumers that was different from their major sports team hat collection. I came up with the idea to design a collection that took inspiration from popular mixed drinks geared toward adults. I carefully selected a font and fabrication that was the most fitting reflection of that drink. The first image is a Photoshop rendering of how I envisioned the hat would look. The next image is how the actual product came out.

 

CATEGORY:

Creative Direction / Design / Photography

The "Destinations"

Collection

 

DETAILS

The "Destination" collection was designed for Target® Young Mens Department. Although Target has a higher price point then other retail department store chains I had to keep in mind that it was a younger, image-conscious male that was doing the shopping. I chose fabrications and knits that look costly without actually being so.  All the following images are Photoshop renderings of my ideas for Target® Fall 2016.

 

CATEGORY:

Creative Direction / Design / Photography

"Space Animal Headwear"

Collection

 

DETAILS

The "Space Animal" collection was designed for Target® Boys and Girls Department. This was an entertaining project where I had to design some headwear that both a boy and girl would have fun wearing. You can't go wrong with animals in space!  All the following images are Photoshop renderings of my ideas for Target® Fall 2016.

 

CATEGORY:

Creative Direction / Design / Photography

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